Chrysler's Dodge Ram brand chief says the automaker's Super Bowl ad featuring the role of farmers in American life has been seen or shared on the Internet more than 10 million times.
The Auburn Hills automaker had promised on Sunday to donate to the Future Farmers of America $100,000 per 1 million times the "So God Made a Farmer" two-minute Super Bowl ad was seen, shared or emailed on its website with a target donation of $1 million. In less than five days, Chrysler has already hit the goal.
Ram brand chief Fred Diaz said in an interview on the sidelines of the Chicago Auto Show that traffic to the Ram website has jumped 10 times more than normal since the Super Bowl. Chrysler hired 10 photographers to document American farm life in the two-minute ad that featured a 1978 speech from the late radio journalist Paul Harvey on the importance of farmers. The ad has gotten wide acclaim and was among the top Super Bowl ads rated by various surveys.